The PReP model used for ABEJA’s new service development helped exceed the management target by 30%
Issues before the PReP model’s introduction – Different understanding of customers within the Customer Success team– Difficulty in communicating and collaborating with the development team Results after the PReP model’s introduction – Smooth promotion of self-service marketing– Reduced development time for new services by 75%– Conversion rate for test marketing exceeded the target by 30% […]